The Primate CollectiveThe PrimateCollective
All work

Healthcare

Northwind Clinic

A calm, reassuring website for a private clinic — clear information, gentle tone, and appointments just a tap away.

The challenge

Patients found the old site confusing and stressful, with key services and contact details hard to track down.

Our approach

We simplified the structure around what patients actually search for, softened the visual language, and made booking and calling effortless.

The outcome

A site that lowers anxiety and lifts the phone — patients arrive informed and ready.

+61%

Appointments

−35%

Support calls

13d

To launch

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